Archie, an orange AVEAGO in goggles, a backpack and a navy A shirt, standing on a rock above a lake and hills at sunset

AVEAGO™

You don’t know unless you AVEAGO.

What’s the thing you’ve always wanted to try?

What’s your AVEAGO?

There’s only one way to find out.

Most of us have something we’ve wondered about.

  • Could I do that?
  • Would I enjoy it?
  • Am I too old?
  • Am I good enough?
  • What if I’m rubbish at it?

AVEAGO isn’t about being the best.
It’s about finding out.

Have a go. See what happens.

Archie resting his chin on his hands, wondering what to try next

Meet Archie

Archie is an AVEAGO.

AVEAGOs are curious little creatures driven by one simple question:

“What happens if I have a go?”

Archie isn’t fearless. He isn’t an expert.
And he certainly doesn’t always get it right.

But there’s only one way to find out…

What’s your AVEAGO?

Learn something new. Try something different. Do something you’ve always wondered about.

Tell Archie
  • Learn
    to fly
  • Try
    pottery
  • Run your
    first 5K
  • Learn
    guitar
  • Go
    paddleboarding
  • Start
    photography
  • Try
    yoga at 60
  • Stand
    on a stage
  • Learn to cook
    properly

Big or small. Serious or ridiculous. It all counts.

Find an AVEAGO

Ideas for experiences, activities and opportunities to try.

Fancy having an AVEAGO yourself? Ask Archie
  • Flying
    & Aviation
  • Arts
    & Crafts
  • Outdoor
    & Adventure
  • Food
    & Drink
  • Music
    & Performance
  • Sports
    & Fitness
  • Volunteering
    & Community
  • Driving
    & Motorsport
  • And so
    much more…

Real people. Real AVEAGOs.

Some nail it. Some are terrible. Some discover something they love.
Some decide never to do it again. Every one of them finds out.

Illustrative images. Real stories coming soon, and yours could be one of the first.

Share your story

Your story could be next.

Archie sitting on a rock with his back to us, watching the sunset

So… what’s your AVEAGO?

You don’t have to be brilliant. You don’t have to be brave.
You just have to wonder enough to try.

I’ll AVEAGO